Adobe® Edge is a new web motion and interaction design tool that allows designers to bring animated content to websites, using web standards like HTML5, JavaScript, and CSS3.
For all the talk about how HTML5 will be the future of the Web, and how, in particular, will replace Flash for rich interactive content and animation, the reality is that this technology beyond the reach of many designers and animators now use Flash. While developers HTML5 working directly with JavaScript, SVG, CSS, and other technology, Flash designers enjoy an environment with high levels of time, drawing tools, easy control animation effects, and more. With the Edge, released in beta version Tuesday, Adobe is striving to bring that same ease of use for the development of HTML5.
The user interface will be familiar to anyone who uses Flash or After Effects, a timeline that allows scrubbing and jump to any point in the animation, the properties panel to set the object, and a panel to display the actual animation. Behind the scenes, the Edge uses the HTML5 standard. Scripting is provided by a combination of jQuery and Adobe's own scripts, styling and animation and uses both script and CSS. Pages produced by The Edge encode the actual animation using JSON format is convenient. Edge itself embeds the WebKit rendering engine-the same used in Apple's Safari and Google Chrome browser to actually display the animation.
This first beta is simple, supports animation a bit beyond HTML and SVG content. Adobe plans to add more features during the public preview, including interactivity, rich graphics, and drawing more flexible in the Bank itself. The company plans to release a version of one of the products some time in 2012.
Even the product so it is not possible to challenge Flash in the short term. Adobe's position is that, at least for now, the two technologies can coexist: Flash remains strong in the game to produce, handle streaming media, and generate data-driven visualization; HTML5 is more suitable for interactive Web pages and advertisements. It is the latter category, and especially advertising, that Adobe is concentrating on a single version. Although Flash has a broad reach on the desktop, it is still rare in animals smartphones, so they provide a platform-good ads on the Web and through ad networks such as Apple iAds-require the use of the HTML5.
Focus advertising can reduce the usefulness of the Edge on the desktop. Although the software produces an animation that works on a modern desktop browser, Chrome, Firefox, Safari, and Internet Explorer 9-and mobile browsers found in Android, IOS, and the BlackBerry Playbook WebOS, desktop support in older browsers is still widespread isn 'ta single version features. Adobe representatives were not sure what kind of support backwards compatibility will be added, if any, if the feedback during the beta is that people do not care, because they only want to use the edge of the smartphone platform, then the support is not likely to materialize.
The transition from Flash to HTML5 is still pose a challenge to Adobe. If Flash was attacked HTML5 die then Adobe will undoubtedly suffer. However, if Adobe can focus on the production of high-quality creative rather than software platforms, it must be able to weather this transition and become as important to the future of the Web as it has been to the past.
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